The Shift

Weight Loss for Women Who've Tried Everything

Leave restriction, food obsession and excessive exercising in the past and create real change with this proven Nervous System program for lasting weight loss

This is not another diet. This is the missing link between your nervous system and your food habits. This is Nervous System based weight loss.

Enrollment Now Open!

✅ Yes, I'm Ready to Shift!

Are you tired of feeling frustrated, ashamed, hopeless, alone (like everyone else has "figured it out")?

Which one of these sounds like you?

“I know what to do, I just don’t do it consistently.”

“Food is my stress relief, and I don’t know how to replace it.”

“I don’t want another diet. I want real change.”

You’ve tracked macros, counted calories. You’ve tried Noom, WW, Optavia and maybe you've been successful for a bit, only to slip back into the same old habits. You feel stuck.

You overeat at night, even when you’re not hungry.
You stress eat, and then beat yourself up.
You feel like you’re on autopilot, making choices you don’t want, but can’t seem to stop.
And maybe you’ve said this before: “I don’t trust myself around food.”

If any of these statements resonate with you, you’re in the right place.

These are the exact words my clients tell me

ALL.THE.TIME.

I'm here to get you out of that cycle once and for all.

Here's The Truth No One Talks About...

You don’t have a willpower problem.
Your nervous system is stuck in survival mode.
Your brain is using food for emotional regulation.

This is not about discipline.
This is about re-patterning your brain and body at the source.

Why Nothing Has Worked...

You’ve tried the diets. The macros. The tracking. The accountability. If those were the real solution, they would’ve worked by now. It hasn’t worked because:

Your nervous system is stuck in survival mode
And your brain is using food for emotional regulation

This is not a knowledge problem. This is a brain + body response pattern problem.

What Makes This Work Different

The real issue is not food, metabolism, hormones or even motivation. The real issue is the nervous system.

When your stress response is activated, your brain seeks safety.
For many women, food has become that safety.
Not because you're weak—but because your brain is doing its job.

Dieting does not change this.

Medication does not change this.

Willpower definitely does not change this. Only nervous system re-patterning can.

This Can Be You!

"Just turned 44 and am down 45 pounds since last year."

"45 pounds GONE, I felt like the changes became second nature. It wasn't about forcing myself, but instead aligning with what felt good for my body and mind."
"I've lost 25 lbs in 4 months and it's never felt this easy."
"I have lost 4 pounds in the last two weeks and it has felt effortless. I am 6 pounds away from my goal!"
"I am down about 15 lbs and no longer have constant cravings or feel out of control with food."

My Groundbreaking Program, THE SHIFT

This is not another diet. This is the missing link between your nervous system, your emotions and your food obsession. Welcome to nervous-system-based weight loss.

The first approach that:

Works even if you've tried everything

Works even if you're overwhelmed

Works even if motivation doesn't last

Because it works at the level of the brain and body; re-patterning your response to stress, so food stops feeling like the only relief.

Now Eligible - Pay With Your FSA/HSA Funds!

This is the work that will help you

Stop overeating at night without “trying harder”
Break stress eating without white-knuckling it
Feel calm and grounded in your body again
Rebuild trust with yourself
Lose weight without going back into diet culture

This is the part of the weight loss conversation that has always been missing.

I promise you, there is hope! By addressing the root causes of these struggles—working to heal the nervous system, building emotional resilience, and creating a sustainable relationship with food—lasting transformation becomes possible.

Sound too good to be true? It’s not. Find out what thousands of people before you have experienced inside The Shift!

You don't need more rules. You need relief.

Pay Monthly

$350/mo

6 payments

12 Life-Changing Modules
Weekly Coaching Support
The Shift Workbook
Community Access
Monthly Office Hours
Access to Full Library of Books and Resources
Live Coaching Calls
Access to Previous Coaching Calls
Access to Alumni Community

ENROLL NOW

Pay in Full

$1997

The Shift Accelerator Program

$6997

* Limited Spots Available

Everything included in the standard Shift package, PLUS...

Individual One-on-One Support from Eliza
Becoming Statement exercise and review
Accountability to Help You Stay on Track

APPLY NOW

"I've tried Everything... What Makes This Program Different?"

Brought to you by licensed psychotherapist, nervous system and trauma specialist and best-selling author Eliza Kingsford....that's me! I bring over 20 years of experience in the weight loss industry to work for you through a unique, holistic approach that emphasizes the psychological and neurological aspects of eating behaviors.

Brain Powered Weight Loss: Unlike traditional weight loss programs that focus primarily on diet and exercise, my program emphasizes the brain's role in eating habits. Together we will explore how unconscious patterns, emotional regulation, and neural pathways influence food choices, addressing the true root cause of your weight gain so that you can achieve lasting, sustainable change.

Nervous System Mastery: The Shift program is not just another online course. The program is designed to work with your neurobiology. So that you can finally gain the freedom from stress, anxiety, and self-sabotage you've been seeking. When your nervous system is regulated:
Food no longer feels like your only relief.
Cravings decrease naturally - without willpower.
Stress eating dissolves without force.
Weight loss becomes a side effect of safety, not restriction

RootCause Reset: My methods involve identifying and altering habitual patterns and emotional responses related to food. By re-patterning your neural pathways you'll be able to regulate your nervous system, creating sustainable behavioral changes that lead to weight loss and improved relationships with food.

The Regulate and Rewire Method: Instead of offering quick fixes or traditional dieting tips, The Shift provides tools to address underlying emotional and psychological triggers. So that you can restructure your emotion regulation, beliefs, and nervous system response management, creating profound and lasting change.

The Fusion Framework: The Shift combines neuroscience, behavior science, and nutrition science with mindbody medicine and energy psychology. This multidisciplinary approach is unique and sets it apart from other programs by addressing both the biological and psychological aspects of weight loss, so you can integrate lasting, sustainable changes into your habits and behaviors.

The Shift includes a brand-new framework tailored for those navigating GLP-1 medications. Whether you’re currently using weight loss medications, considering them, or would like to transition off them, this program will help you understand the full picture and how to achieve sustainable results.

This isn’t just another course or system. It’s a powerful life changing program that you can put into action immediately—and start feeling better right away!

Yes, I Want to Feel Normal Around Food! ✅

👇✨ Do YOU want these kinds of results? 👇✨

Just turned 44 and I'm down 45 pounds.

- Annalise - Indianapolis, IN -

I just turned 44 and I am down 45 pounds since last year after changing my mindset and incorporating all of your lessons, along with movement and conscious eating. I have struggled with weight my whole life and feel like I finally figured it out. Wish it was sooner, but better late than never. I'm so grateful to you and your practices. Thank you for sharing all of your knowledge. You have made a huge different in my life and health journey.

Feels Great to Have Hope!

- Carrie - Rice Lake, WI -

I have known for a while that my thoughts and mindset were one of my issues vs. nutrition and exercise, but this is the first time I have found a program that goes as deep as the nervous system AND also gives some tools teaching me how to change. It feels great to have hope!

Happier Than I've Been in a Long Time!

- Margaret - Columbia, SC -

This course is truly helping me so much! Despite my challenges with family, and the constant stress, I am happier than I've been in a long time. I am able to remove myself form the downward spiral that had become habit. I still have a ways to go, but I am optimistic that I can and will get there.

I'm So Thankful

- Barbara - Longmont, CO -

I've been thinking about this since watching your video earlier today. How I have NOT looked at my relationship with what I am eating like this before!! Wow, just wow! A whole new mindset is powerful! I am empowered and NOT deprived. I am so thankful for you. Thank you!! ❤️

I Can't Express...

- Hallie - Boston, MA -

I can't express what this program has done for me. Also, my husband has told me on several occasions that I am a completely new person. Thank you so much!

Loving This Course

- Melissa - Lexington, KY -

I'm loving this course and am so grateful every day for your talents and creation of it. I'm loving my daily routines and am seeing the big influences they have in my day to day. I feel like I'm on a completely new radio station and I'm so much happier and at peace with myself and my relationships.

In this POWERFUL program, you'll get...

Self- Paced Lifetime Access to:

Core Content: 12 Life-Changing Modules
Workbooks and worksheets designed to help keep you on track.
Access to a Full Library of Tools and Resources
An easy course hub you can access from your phone, tablet or computer so you can access your materials from anywhere

12-Months of Support and Access to:

Weekly Coaching Support
A supportive community who've all "been there"
Monthly Office Hours
Live Coaching Calls
Access to Replays and Previous Coaching Calls
Regular accountability reminders to help you remember what you need to be focusing on.
Daily reminders and support to help fast track your progress.
Accountability for implementation and integration

✅ I’m Ready to Shift”

The dreaded "will this work for me" question:

Your'e likely wondering, "Will this really work for me?"—You’ve asked it. So has every woman who’s walked through these doors.

I’ve worked with thousands of women. Women just like you, who felt stuck in the same loop until they addressed the real issue: their stress response.

And here’s the thing: this method works even when nothing else has. Because it’s designed for the way your brain and body actually function

When your body feels safe, everything shifts—your cravings, your habits, your weight. This work is grounded in science, shaped by lived experience, and has helped thousands of women finally feel at peace in their bodies.

You don’t have to do this alone. Come join us.

Now Eligible - Pay With Your FSA/HSA Funds!

Your eating patterns aren’t about willpower or motivation. They’re automatic responses wired into your emotional brain.

When we change those , everything else finally shifts—your cravings, your habits, and your weight.

Together, we'll help you keep your nervous system calm and your joy at the forefront, making this your happiest, healthiest year yet.

START NOW!

Meet Your Mentor

👋 Hi, I'm Eliza!

I help people. To me, it’s that simple. If you’re struggling, I want to help. It’s wired into my DNA somewhere.

I come from trauma. Unfortunate events early in my life led to difficult challenges in my child and adolescent years that were hard to understand at the time.

My own struggle influenced my decision to pursue a degree in clinical psychology. I wanted to understand how and why we become who we are, and why it’s so hard to change even when we want to.

I earned a Master's degree in counseling psychology, and then continued post-graduate training, education and certifications all with one burning question in my mind: “Why is it so hard to change, even when we know what we’re doing isn’t good for us?"

Throughout my career, this question led me to deeper study and education in behavior science, applied neuroscience, epigenetics, energy psychology, psychoneuroimmunology, polyvagal theory and various trauma-informed techniques.

My unique combination of education and experience has culminated in my own model for change (The Shift) that has helped thousands finally get out of their own way for good.

Join Us Inside!

👇 What My Clients Are Saying... 👇

Now I'm Ready to Celebrate!

- Allison - Chesterfield, VA -

This isn’t just for weight loss. I need to learn a resilient nervous system for my whole being. My entire LIFE needs a reset! My overall health and wellbeing. This will help in so many life aspects. Weight. Recreation. Social Media addiction. So many things - EVERYTHING! Also, excited to see what the whole SHIFT program is. I’ve spent enough money on various programs. This would definitely be one worth my money!

I Have Been Truly Transformed

- Sharon - Augusta, GA -

All is not hopeless. There is a reason I have trouble with food and that I feel like I cannot get out of this cycle. It feels like there is a glimmer of hope and I’m excited to know there is a way out of this situation and that there are other women who have these same feelings as I am having.

I'm Hopeful...Finally

- Kristen - Modesto, CA -

Oh my goodness. The light bulb came on for me today. I actually cried. I have suffered from such serious anxiety. I have never been able to make anything stick. Now I know why. I finally feel like there is hope that I can make changes that will stick with me and give me a peace and confidence within myself that I did not think would ever be possible.
I am blown away by all the information that you have shared with us.